How long before mobile-phone users can make voice calls and send text messages free of charge? One company boss, who preferred to remain anonymous, told the Financial Times newspaper earlier this week that he expected this to happen in the not-too-distant future. Customers would pay for a bundle of megabytes (or gigabytes), for use with internet and other data services, and get to enjoy the old-fashioned stuff for nothing.
Such a development may seem a radical break with the business models of the past. Voice and texting still account for the bulk of operator revenues, even in markets where data services are flourishing. Yet those services are being hammered from all sides. Joining the well-known antagonists of competition and regulation is now another: data services themselves.
Two reports support the idea, as does recent operational data from some high-profile operators. In a study by Citigroup, analysts correlate the recent take-up of social media services, email and instant messaging—on devices like the iPhone or using Google’s Android operating system—with a tumble in texts sent over the Christmas period.

According to Citigroup, the decline is especially severe in the oldest texting markets, such as Finland. But it is also sharp in countries with high penetration of smartphones and social media tools, notes Strand Consult, a market-research company based in Denmark. In Denmark itself, three of the country’s four network operators witnessed double-digit percentage declines in texting volumes between the first half of 2010 and the first half of 2011 (see chart). Put simply, when communicating through the typed word, Facebook seems a lot more appealing than an operator’s texting service to most smartphone users.
The introduction of unlimited voice calls and texting would mark a complete turnaround from the situation three or four years ago, when smartphone users paid for bundles of voice minutes and texts and got ‘all-you-can-eat’ internet usage thrown in. Because data services gobble up so much network capacity, compared with voice calls and texts, that pricing system was never going to last. Operators will hope the switch has a restorative effect on their margins. But as their oldest services lose relevance, they will look more like dumb pipes than ever before.
The EIU's Telecoms Briefing offers forecasts and analysis for the world’s major telecoms markets, by combining reliable historical data with the expertise of our country analysts to project trends for the next five years.




